Believes, Dr Suhas, Spokesperson and Chief operating officer of Bonanza Healthcare, in an interaction with Ekta Srivastava, Health Technology.in
What is the concept underlying Bonanza Healthcare? Any model that you emulate?
At Bonanza Healthcare out belief is to make health care available to all and at an affordable cost. We feel and firmly believe that healthy living is a vital and important ingredient of life and that needs to be cultivated in a systematic way. The systems and processes designed by Bonanza Healthcare helps people to take informed health decisions for a healthy life.
We are currently not emulating any business models and are trying to create a unique and disruptive preposition to help people manage and review their health. Our health concierge desk, strong affiliations across diagnostic brands across the country, digital health records and E Hospital facility is a unique preposition which we are offering to our customers.
What are the technological advancements you have introduced lately in different verticals? Your core strengths?
We strongly believe in using technology to simplify things and making features of the products user-friendly. We have been striving hard since our inception to help people take decisions regarding their health in a more democratic and in a informed way, hence we have introduced features like health concierge desks, digital health records and E Hospital facilities to our customers.
Our core strength is our ability to connect customers to the best diagnostic facility within his / her preferred demography at the best possible price in the market. Our round the clock concierge desk and digital health set-up, is a unique preposition in the market.
In your opinion, what role do emerging technologies like Big data play in the current technology adoption for healthcare vertical?
Big Data is a very important element in the emerging scenario as it can help create an eco-system to help both patients and health care providers to take preventive and curative steps both in terms of treatment and how one manages his / her health. Currently there are systems and technologies which are being developed to provide preemptive health analytics, which will go a long way in managing health in a systematic and progressive way.
The public sector is still lagging in terms of technology adoption in India, more so for an essential sector like healthcare and Pharma. What do you think should be done to encourage the use of technology in providing better services to low cost healthcare needs?
Although there has been noticeable and quantum improvement in the health care technologies, however their absorption and implementation by the public sector is abysmally poor, however off late there has been a steady upsurge and in the last couple of years we have seen pretty decent progress and innovations made by healthcare startups which is an encouraging sign. However, the core problem is the mindset of the people, who refuse to forsee a health problem / issue, till they actually get into the problem, which at a lot of instances causes a lot of stress and other complications.
Technology can be used to help people manage their health in a more systematic way and help them take informed health decisions in a democratic way, without being falling a victim to a doctors greed and hospitals revenue targets. Technologies like digital health records, health analytics, tele-medicine, e-hospitals can help patients in a big way, how they approach their treatments and manage their health in the future.
While Big data is on the forefront of enterprise, do you think that healthcare and Pharmacan also benefit from it? What is public policy doing to leverage this technology?
There are lot of other technological developments that are taking place around the globe apart from Big Data, although Big Data is a crucial one. Right from clinical trials, to genome study and charting a basic health analytic for a patient to preempt his / her health future big data is a critical factor.
In India, the absorption of Big Data is at its nascent stage and we have a long way to go forward. Our public policy is not that attuned and our manual data points are not proving too fruitful to the big data technologies. We have just started absorbing its advantages and lot of private sector health care providers have started to initiate process to implement Big Data, but we are couple of years away from seeing it big impact results in the health care sector in India.
How can a PPP be a better alternative to fully owned governmental healthcare schemes? Do you see the PPP initiatives as more efficient at delivery of services?
Although there can be a lot of debate on the quality and objective of the healthcare schemes, what makes impact of these schemes is its implementation at the grass root level and how it benefits the end-user.
PPP model definitely has its advantages and can help tremendously in translating these schemes to reach the end user. Globally developed countries have benefited tremendously by the PPP model in the health care sector and there is anecdotal evidence to suggest its efficient delivery.
How is the flow of international patients and how good is medical tourism in India? Your suggestion to make India a healthcare destination?
With competitions coming in from other South East Asia countries, India is still making decent progress in the medical tourism vertical because of its low cost model, expert and vast experienced pool of doctors and easier entry and exit options to the patients. Indian medical tourism is expected to reach $6 billion by 2018, with the number of people arriving in the country for medical treatment set to double over the next four years. Earlier there was trend of patients from developing and third world counties coming to India for treatment, however off late India has also seen a healthy influx of patients from Developed European Nations and other Western Countries for Medical Tourism. However, a complex and an ambiguous regulation acts as a dampener on a lot of instances.
E-Visa process implemented by the recent government will go a long way in boosting India’s intent on the medical tourism front.
Apart from that, lot of International patients face a lot of issue in terms of transferring money to India for medical treatments and a lot of time has to resort to carrying cash for medical treatment purpose. If the government and regulators can work out a system to ease this financial transaction process favoring International patients, India can make steady progress to be the most preferred and favoured destination for Medical Tourism.
What are Middle Eastern patient’s main priorities and main concerns when traveling for medical treatment?
Middle Eastern patients approach health care and interaction with health care professionals differently from other countries in terms of time control, male / female roles, privacy and trust. It is important and almost a necessity to assign same-sex caregiver and maintain a women’s modesty at all time. Health care professionals must also accept the fact that women will never make any decision regarding their own or their families health and will relegate all decision making to her husband or the male member of the family.
Patients from Middle East tend to hide or rather to say resist disclosing too many personal details and the history of the disease to the healthcare professionals and too much intriguing might be viewed as an intrusion. Hence trust plays an important factor and it is important for the treating Doctor or care giver to develop trust first, because once trust is established personal information can be gathered more freely.