Healthcare industry is not far behind in creating stellar pieces of content or launching a clever social media campaign every now and then. While some fizzle out, some leave an impressionable mark in the world of internet. Let’s take a look at some of the famous ones that made the fans of healthcare marketing stand up and clap.
Carilion Clinic: #YESMAMM
Carilion Clinic of Virginia’s Roanoke Valley started the “Yes, Mamm” campaign some years ago in order to raise awareness about breast cancer and the need for early detection. It was a perfect example of how a hashtag can start a movement.Whether using the hashtag to driving traffic to their website to encourage women to make an appointment at one of their screening locations or to answer common breast cancer questions in a Twitterchat, it mad all the right nise.
United Healthcare: We Dare You to
Setting high standards for what can happen when healthcare organizations engage with their following, the multi-award winning “We Dare You” campaign from United Healthcare stands is a marketing bible in itself. They encourage followers to make one small healthy change per month and document it on social media with monthly “dares,” quizzes, and prizes on their website. Apart from fostering an interactive online community of brand loyalists, it primarily leads to healthier habits.
Anne Arundel’s Medical Center: Stachie Facebook Contest
To raise awareness for men’s health during November (the famous no-shave November), Anne Arundel’s Medical Center, asked participants to post their best “stachie (selfie),” with either a real or fake mustache as a part of a contest. Taking the advantage of social media hilarity, it also drove traffic to the medical center’s webpage for Men’s Health, which has other attractions for awareness, like their blog, podcast, and calendar of events.