AI Based Quality Assessment Tool Can Help Farmers Get a Fair Price

Intello Labs is an Indian startup that started as a Retail and e-commerce company. Founders Milan Sharma and Nishant Mishra wanted to set up a technology firm that would solve all problems using artificial intelligence and image analytics. The duo chanced upon agri-tech when the Rajasthan government was seeking ways to test the quality of agricultural commodities. Intello’s technology helped them assess the quality of wheat.


Ever since they realized the importance of harnessing their technology in agriculture, the organization hasn’t looked back. Intello Labs has so far raised 2.5 crores spread over two rounds of angel investment while expanding to evaluate more commodities. While Sharma was previously the pricing analytics head at Snapdeal, Mishra was a big data expert at Amazon.

Intello has trained its algorithm to identify and classify different types of commodities and their defects to weed out the inefficiencies of the agriculture sector. These inefficiencies are created by the manual quality assessment of the agriculture products, which leads to non-uniformity and opacity in pricing for the produce. So while a human inspecting a tomato would evaluate it based on visual parameters, Intello’s AI scans different kinds of images to do so. It also used past fed data to the better its identifying process.

Based in Bengaluru, the company has recently signed proofs-of-concept with Reliance Fresh, Olan, and Kerala Cardamom Processing and Marketing Company. They plan to commercially roll out the product soon.

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