Policybazaar Group Appoints CEO & COO for Its HealthTech Venture

ETechAces Marketing & Consulting Pvt. Ltd (“PolicyBazaar Group”) which owns India’s leading insurtech brand, and India’s leading lending marketplace, has named Ashish Gupta, as the Chief Executive Officer for its new healthtech venture,


The appointment is an elevation for Ashish Gupta, who has been serving as Chief Technology Officer at PolicyBazaar since November 2015. Ashish will continue in his current role of CTO until a successor is announced. In another senior leadership appointment, Richit Ummat was named as the Chief Operating Officer of the new venture. Prior to joining Docprime, Richit has worked with Apollo Munich Health Insurance in a leadership role of driving sales for the digital channel and has had multiple stints in the banking sector in the past.

Expressing his thoughts on the appointment, Policybazaar Group CEO & Co-founder, Yashish Dahiya, said “We are excited for Ashish and Richit to take on leadership positions in our new healthtech venture. Both of them bring diversified experience spanning nearly three decades in technology, business development, strategic planning, and sales. This is exactly the combination we are looking to make a deep-rooted impact among the masses for providing quality medical services to the customers by leveraging technology.”

Having joined the company in 2015, Ashish Gupta has led the development of cutting-edge technology at, which includes Self-Inspection video feature to renew lapsed insurance instantly and AI-powered Chatbot –Pbee. Besides this, his vision has led to the adoption of numerous tech tools to provide customers with the seamless buying experience.

A graduate from the prestigious Indian Institute of Technology (IIT) Delhi, Ashish has been a serial entrepreneur and has founded companies such as, Tekriti Software, in the past. In his last role, he was CTO of, a consumer marketplace for healthcare products.

On the other hand, Richit Ummat holds a management degree from Delhi-based Indian Institute of Foreign Trade (IIFT) and comes with 15 years of experience differentiated across the banking and insurance sector, which includes working with ICICI Bank, Reliance Capital and Dhanlaxmi Bank in the past.

The foray of EtechAces into health tech through comes on the heels of signing USD 238 million Series F funding round-led by Japans SoftBank and existing investors. With DocPrime, PolicyBazaar Group intends to become a one-stop shop for consumer’s healthcare and financial needs. DocPrime is looking to build an extensive network of 150,000+ doctors in 200+ specialities, and 20,000 labs to conduct 5,000+ tests on its platform by March 2019. The ultimate goal being to make healthcare services affordable, accessible and affordable for all.

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