Omron Healthcare, the Global leader in Preventive medical devices today announced that the company will witness 30% growth in 2016 in India. Omron Healthcare is leading the BPM and Nebulizer market in India by volume and market share.
At the annual distributors meet held in Gurgaon today, Masuda, Managing Director, Omron Healthcare India said, “We recognize the potential that India offers as a market and are focusing on growing the business aggressively. Metro cities contributes major sales and profit shares for our business. Our vision is to contribute to the advancement of India’s healthy life through business operations and we are working to be the No. 1 healthcare company in India.”
India is a very strong and potential market, due to rise in awareness level among the population, people are addressing their health issues at basic levels, where Omron Healthcare plays a major role and is focusing to penetrate deeper into this segment. As there is a rising incidence of lifestyle (diabetes/obesity) and cardiac diseases (hypertension/CVD), preventive monitoring is being seen as an effective tool in tackling these health issues.
For penetrating deeper into the Indian market, Omron Healthcare is also working on an aggressive marketing strategy which will focus on
- Increasing awareness on Importance of daily home monitoring
- Expanding the presence & reach geographically
- Exploring Ecommerce Business
- Expanding the man power (sales) to increase retail coverage & on ground activities
“Among Asia’s many fast-growing markets, India is second only to China in both scale and future expectations. Home monitoring presents itself as a handy solution to the problems posed due to lack of adequate medical facilities in major parts of India. India has the number 1 growth rate globally for Omron Healthcare and we plan to increase this in the coming year with aggressively expanding our reach to Tier II cities and go beyond metros.”- said Toru Ozeki, Asia-China Business Strategy H.Q, Senior General Manager, Managing Officer.